TODAY, October 1, 3rd Hour: Consumer Confidential: Freebies for October | Pink Power: Latest in Breast Cancer | Shop Today: Best Toy Awards

NBC News Chief Consumer Investigative Correspondent Vickie Nguyen is bringing us a list of fun, food, and festivities that won't cost you a penny. Also, we're hearing from Today Lifestyle Contributor, Jill Martin, about her journey battling breast cancer, and Mount Sinai New York Chief Breast Cancer Surgeon, Dr. Elisa Port to talk about the next steps and treatment after diagnosis. Plus, Shop Today editors are unveiling their first ever "Best Toy Awards", and we're looking at the list of toys that won. And, we're learning about the ultimate fall reading list with bestselling author, Ana Huang.