Ian Palmer on Leadership, Coaching Coaches, and Building Championship Culture

Bubba Startz talks with Ian Palmer about his path from military service and family life into leadership consulting. Ian breaks down how athletics shaped his approach, from coaching teams to coaching coaches and preparing assistant coaches for head coaching roles. The conversation covers finding a leadership voice, building culture, and creating championship standards built on competitive greatness. They also discuss why he works most with assistant coaches, relationship-based networking, storytelling, writing, and the long-term impact of leadership. Ian shares IanPalmerLeadership.com and newsletter info before the episode wraps.