The Offset Podcast EP016: The Race To The Bottom

If you're like most people in postproduction (and many other industries), you've probably felt at one point or another that budgets are getting smaller, clients are more demanding & expecting more for the same price, and it's often a battle to get the rates you deserve.

The 'Race To The Bottom' is a real thing and in this episode, we'll explore ways to combat it including:

- Defining the race to the bottom
- Valuing artists, not tools
- Different ways to set rates
- The challenges of starting low/benefits of starting high with pricing
- Diversifying pricing
- The slippery slope of discounting
- Accuracy in bidding
- Understanding not everyone is competition & saying no is sometimes a good thing
- Never working for 'free' & always getting something tangible out of a job

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