Claire Douglas, author of 'The New Neighbours' - Thriller writer discusses character USPs, the routine of the year, and knowing your brand

Claire Douglas is a bestselling thriller author. Her work has been published across the world, sold many copies everywhere, and she's been a Richard and Judy Book Club Pick. She's just published her 11th novel in 10 years, 'The New Neighbours'.

It's about Lena who overhears a conversation between her kind, retired neighbours... that must be a mistake. It sounded like they were planning something awful. Lena can't stop thinking about it, it creeps into memories of her past, and she is consumed by choices of whether to do something.

We discuss how Claire discovers her character's unique selling points, and how much she outlines their movements... knowing they're likely to do what they want regardless. You can hear her routine of the year, why she finishes one day thinking of the next, and how useful it is knowing what the 'Claire Douglas' brand is.

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