63. Build What the World Needs - Tif Bryant on innovation and risk.

What if the biggest risk isn't failing—but standing still?

In this episode of Psychologically Speaking, psychologist and researcher Leila Ainge is joined by entrepreneur, UK Innovator Founder visa holder and CEO of The Doula Hive, Tif Bryant.

Growing up in poverty, becoming a teenage mum and leaving school early weren't the end of Tif's story. After building a successful birth business in the United States, she made the bold decision to sell everything, move her family across the world and start again. Today she's building The Doula Hive a technology platform designed to transform the birth care industry through better infrastructure, data and community.

Together they explore:

• Why stagnation became the biggest risk in Tif's life
• The psychology of entrepreneurship and innovation
• What motherhood teaches us about leadership and resilience
• Why women underestimate the skills they develop through parenting
• The future of maternity care and birth support
• How data, technology and community could improve outcomes for families

This conversation goes far beyond birth. It's about identity, purpose, entrepreneurial courage and what happens when you stop waiting for someone else to build the future you know is possible.