905. The Emotional Cycle of Change, and Why You Want to Quit at Week Six

From No Days Off with Brian Gubernick Brian Gubernick

Brian discusses the Emotional Cycle of Change, a model developed by Don Kelley and Daryl Conner and published in 1979, and why it explains the sinking feeling that shows up a few weeks into almost every decision you were excited about. Unlike most change models, this one was built for voluntary change, the kind you chose, which is exactly what makes the downturn so disorienting when it arrives. Brian walks through the five stages as they show up in a business and focuses on the one where nearly everything dies, including the distinction Kelley and Conner drew between people who check out loudly and people who check out quietly while still attending every meeting. He then gets practical about what to do when you are in it, why the moment to write your exit conditions is while you are still optimistic, and how to tell a hard decision from a genuinely wrong one.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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