39. Danny Ginsburg, Founder/Soda Sommelier, Real Soda In Real Bottles (LA Road Trip!)

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director [email protected] Brad Werner | Instructor | Teaching Director [email protected] Deming Center for Entrepreneurship | CU Leeds School of Business 303.492.9018 | [email protected] -- EPISODE 39: Danny Ginsburg, Founder/Soda Sommelier, Real Soda In Real Bottles (LA Road Trip!) This installment of Creative Distillation kicks off a series of episodes recorded during our first road trip, to Los Angeles for the Social Entrepreneurship Conference hosted by USC. Brad couldn’t make it for this one, and Jeff is joined by a special guest host, USC professor Shon Hiatt, as they conduct some field research at Real Soda In Real Bottles, a soda distributor based in the Los Angeles area. Founder Danny Ginsburg guides Jeff and Shon through a tasting of a few of his custom made flavors while explaining how a German language major with a lifelong passion for bottlecap collecting became the “Soda Sommelier” of Southern California. Enjoy and cheers! Learn more about Real Soda In Real Bottles and order merch (and soda!) at: https://realsoda.com Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. - An Analog Digital Arts Production for the Deming Center for Entrepreneurship Produced, recorded and edited by Joel Davis "Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs.