49: The boy to the @girlwithnojob, Ben Soffer. A brilliant entrepreneur explains how to launch a start-up!

Check out The Restart Roadmap: Rewire and Reset Your Career now! In this week’s episode, we explore the fascinating world of meme pages with Ben Soffer, the brain behind the operation of @boywithnojob. What prompted Ben to launch his page? What career path was he planning on pursuing before pivoting to marketing/advertising? What challenges does he face in business with his wife Claudia Oshry (aka “Girl With No Job”)? And most importantly, does he really have no job? Hint: The answers are probably not what you expect! Ben and Jason take a deep dive into brand deals with meme accounts and why rates for TikTok are so vastly different from Instagram. He reveals the optimal time to leave corporate America in pursuit of your side hustle and the benefits/drawbacks of bootstrapping your start-up versus securing external investors. Last but certainly not least, Ben shares his 5-year vision for himself and his ventures in another episode that you cannot afford to miss. Sponsors: Masterclass.com/secrets for 15% off an annual membership Shopify.com/secrets for a free 14-day trial Wanderingbear.com code SECRETS for 20% off Host: Jason Tartick Voice of Viewer: David Arduin Executive Producer: Evan Sahr Produced by Dear Media. Learn more about your ad choices. Visit podcastchoices.com/adchoices