Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

We're off for Memorial Day but with summer reading season just beginning, we wanted to share this episode.BookTok, the corner of TikTok that’s all about books, has shaken up the publishing world. Over the last few years, the platform has pulled in new readers, especially in the romance and fantasy genres. And now some of the largest publishers in the U.S. are finding new talent and rethinking their strategies because of TikTok. We hear from an author, a bookstore owner and a publisher about how TikTok has transformed the book industry. Jessica Mendoza hosts.This episode was first published in December 2024. Further Listening: -The Rise of the Tween Shopper -Inside One Publisher’s Fight Against Book Bans -Scholastic's Succession Drama Learn more about your ad choices. Visit megaphone.fm/adchoices