Inside Track on new B Corp Standards with Ellie & Jessica of Twelve

This week on Straight Talking Sustainability, I’m diving into one of the biggest shake-ups in the sustainability world - the B Corp standards reset. 

I’m joined by the brilliant Ellie Austin and Jessica Farrow from 12, who work hands-on with purpose-led consumer brands navigating B Corp certification.

We talk about what’s changed in the new standards, why the old point-scoring system is out, and how the new approach raises the bar with clear minimum requirements. We also get into the challenges, myths, and real opportunities this creates for brands wanting to walk the talk when it comes to sustainability. 

If you've been curious (or skeptical) about B Corp, this one’s for you.

Here are the highlights:

Changes in B Corp Standards (2:28)

Growth and Challenges of the B Corp Movement (4:24)

Impact of New Standards on Businesses (9:01)

Perception and Adoption of the New Standards (23:50)

Support and Resources for B Corp Certification (31:15)

Connect with Ellie and Jessica:

https://www.bcorporation.net/en-us/standards/performance-requirements/

Jessica: https://www.linkedin.com/in/jessica-ferrow

Ellie: https://www.linkedin.com/in/ellie-austin

Twelve’s B Corp insights newsletter: https://twelve-futures.kit.com/b-corp

Twelve’s website: www.twelvefutures.com

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