Me, Myself, and IKEA

Are women named Virginia more likely to move to Virginia? Are people with the last name of Carpenter more likely to be carpenters? This week on Hidden Brain, we bring you a favorite 2017 episode about our preference for things that remind us of ourselves, and why this tendency can have larger implications than we might at first imagine.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.