Ep.558 Orson Welles Made Fiction Feel Real by Borrowing the Format of Authority

In 1938, Orson Welles turned The War of the Worlds into something far more convincing than a traditional radio drama. The broadcast unfolded through realistic news bulletins, field reports, interviews, and urgent interruptions that made some listeners believe a Martian invasion was actually happening. The lesson for marketers is powerful: people do not judge a message only by its words. They also judge the format carrying it. In today’s episode, we break down why the right presentation can in...