SERENA WILLIAMS: THE MINDSET THAT MADE HER THE GOAT BILLION-DOLLAR INVESTMENTS, NIKE & HER COMEBACK

In this exclusive Earn Your Leisure conversation, Serena Williams breaks down the mindset, discipline, and habits that helped her become one of the greatest athletes of all time—and how she’s applying those same principles to business, investing, and life after tennis.

Serena opens up about the influence of her father, building leadership skills through tennis, missing the opportunity to invest in Uber, and why the lack of venture funding for Black women inspired her to enter the VC world. She also shares her formula for identifying great companies, the importance of building the right team, and what makes her investment firm different.

We also discuss her historic NFL ownership with Venus Williams, collaborating with Virgil Abloh, pushing for greater representation at Nike, balancing marriage and business, the future of live events in the age of AI, and how her definition of success continues to evolve. Plus, Serena makes a major announcement about her return to professional tennis.

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