The Coach Prime Content Machine. Plus: The "What Do We Cover Now?" Campaign and a Musk Mega-book.

Bryan and David begin this week with Deion Sanders’s coaching debut at Colorado and how the team has already become a content machine and then look into the lack of horse race coverage so far in this election cycle (13:54). Later, they discuss this year’s NFL announcing booths (26:41), Walter Isaacson’s upcoming biography of Elon Musk (35:56), and more! Plus, the Overworked Twitter Joke of the Week and David Shoemaker Guesses the Strained-Pun Headline. Hosts: Bryan Curtis and David Shoemaker Producer: Eduardo Ocampo Learn more about your ad choices. Visit podcastchoices.com/adchoices