Innovation 2.0: Shortcuts and Speed Bumps

Most of us love to brainstorm with colleagues. But so often, our idea-generating sessions don't lead to anything tangible. Teams fill up walls with sticky notes about creative possibilities and suggestions for improvement, but nothing actually gets implemented. Some researchers even have a name for it: "innovation theater." This week, we explore the science of execution. Psychologist Bob Sutton tells us how to move from innovation theater . . . to actual innovation.