"We Survived Over 100 Years in Business, Here is Our Blueprint" | Ep 270 with with Jonathan Kaufman Iger Founder of Sage

In this episode of Founder’s Story, Daniel Robbins interviews Jonathan Kaufman Iger, President & CEO of Sage, a 101-year-old New York real estate company founded by his great-grandfather. Jonathan reveals the secret to Sage’s century-long survival: adapting to macroeconomic shifts, anticipating where the “puck” is going, and reimagining office spaces for modern needs. He discusses why predictions of the “death of offices” were overblown, how hospitality and curated experiences—not just amenities—are reshaping the future of workspaces, and what it means to steward a multi-generational company in an era focused on exits and fast wins. With stories spanning Ellis Island to today’s hybrid work world, Jonathan shows how Sage blends legacy with innovation to redefine what it means to work, live, and thrive in New York City’s skyline.