The Billion-Dollar Energy Drink No One Saw Coming | Ep. 446 with Scott Frohman Founder and CEO of Odyssey Functional Energy

In this episode of Founder’s Story, Daniel Robbins sits down with Scott Frohman, Founder and CEO of Odyssey Functional Energy, to discuss his journey from Wall Street executive to serial entrepreneur. Scott shares how burnout led him to experiment with functional mushrooms, why he believes the energy drink category has lacked innovation for decades, and how multiple business pivots—from vaping to CBD to functional beverages—prepared him to build what he believes is the future of energy. He also reveals the costly failures that shaped him, why listening to customers matters more than sticking to a plan, and how Odyssey grew into tens of thousands of retail locations without spending money on influencers.