Bitcoin on the Balance Sheet: Why Companies Are Turning to Crypto as a Treasury Strategy

As Bitcoin surges into the financial mainstream, a growing number of companies — from obscure microcaps to global tech giants — are transforming themselves into crypto-holding entities. This video explores the rise of the corporate Bitcoin treasury strategy, tracing its origins with MicroStrategy’s dramatic pivot, the global wave of imitators, and the political entanglements reshaping the crypto landscape. With billions in digital assets now sitting on corporate balance sheets, the question is no longer whether Bitcoin belongs in business — but what happens when the music stops.

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