How Zappos outperformed Amazon

What makes a company extraordinary? In this episode, Anne and Frances study Zappos, the online shoe retailer that shaped the early days of e-commerce and even outperformed Amazon by delighting everyone in its ecosystem, from customers to employees to suppliers. They discuss how the company bet on exceptional service rather than traditional marketing, built a deliberately distinctive workplace culture, and the steps founder Tony Hsieh took to put happiness at the center of his business model.

Connect with the team

• Follow Anne on Instagram and LinkedIn 
• Follow Frances on Instagram and LinkedIn
• Watch Fixable videos on youtube.com/@TEDAudioCollective
• Visit Anne and Frances’ website
• Have a question you want Anne and Frances to solve? Email the team at [email protected] or leave a voicemail at 234-349-2253
• Follow TED on X, Instagram, Facebook, LinkedIn, and TikTok

For the full text transcript, visit ted.com/podcasts/fixable-transcripts

Hosted on Acast. See acast.com/privacy for more information.