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Jazze Pha

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Phalon Anton Alexander, known professionally as Jazze Pha, is an American record producer, songwriter, and record executive. In 1995, he founded the record label Sho'nuff Records, through which he signed R&B singer Ciara in 2003. He produced her 2004 single "1, 2 Step", which peaked at number two on the Billboard Hot 100, and served as executive producer for her debut album, Goodies (2004). Released in a joint venture with LaFace Records, the album achieved multi-platinum certification and established Ciara as a mainstream recording artist.

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