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DJ X is an artificial intelligence disc jockey developed by Spotify and launched in February 2023 as part of its Premium subscription service. The feature combines personalization algorithms, generative AI, and synthetic voice technology to deliver playlists accompanied by commentary. The English-language voice of DJ X is modeled on Spotify's head of cultural partnerships, Xavier "X" Jernigan. In July 2024, Spotify introduced a Spanish-speaking counterpart, DJ Livi, voiced by Olivia Quiroz Roa.

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