Football's future is flag

Football is by far the most popular sport in the US, but that isn’t stopping the NFL from investing in one of the least popular sports in the US. This episode was produced by Hady Mawajdeh, edited by Jolie Myers and Miranda Kennedy, fact checked by Sarah Schweppe and Gabriel Dunatov, engineered by Bridger Dunnagan and David Tatasciore, and hosted by Sean Rameswaram. USA Women’s flag football quarterback Vanita Krouch looks to pass during halftime at Highmark Stadium on October 5, 2025 in Orchard Park, New York. Photo by Kathryn Riley/Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠⁠vox.com/today-explained-podcast⁠.⁠