Eric Siegel on Sports Branding, Emerging Tech, and Design Storytelling

Bubba Startz introduces Eric Siegel, exploring his background and the fascinating intersection of sports and music in branding. They discuss how to balance the artistic and business aspects, sharing iconic sports branding examples. The conversation delves into the future of branding with AR, VR, and emerging technologies, and contrasts working with small companies versus large corporations. Bubba shares his personal rebranding experience, while they analyze Walmart and Cracker Barrel's rebranding efforts. The discussion covers audience perception, brand loyalty, and design storytelling. The episode wraps up with insights into Eric Siegel's work, Bubba's upcoming tour, and the launch of Scene Projects TV.