Sustainability in the food supply chain has become a vital consideration for the resolution of food chain risk. It’s also become a mission for some food producers and distributors and for some food brands, it’s become a marketing mandate. Maisie Ganzler has been orchestrating the critical alignment required for the pursuit of sustainability in the food supply chain and articulating the crucial alignment between marketing and operations. Maisie perfected the concept of organizational support for sustainability, highlighting the creation of specialized roles like the "forager" to facilitate local sourcing initiatives and overcome procurement obstacles. She introduced metrics and tools to track sustainability goals using tools. Passion supplies energy but it’s ineffective without leverage, pointing to procurement decisions and organizational culture as key leverage points. Flexibility and adaptability - versus ideology - are essential traits in responding to evolving challenges and opportunities in sustainability efforts. Maisie Ganzler delves into the relationship between personal health and sustainable dietary choices, highlighting the alignment between whole foods consumption and planetary health goals. By integrating marketing, operations, and organizational support, businesses can navigate challenges, build strong relationships, and drive meaningful change toward a more sustainable future. Resources: To connect with Maisie: Maisie Ganzler Find out more about Maisie Ganzler: maisieganzler.com To Read/Buy the book: You Can’t Market Manure at Lunchtime To buy the book on Amazon: You Can't Market Manure at Lunchtime Show Notes: 0:00 | Intro 01:57 | You Can't Market Manure at Lunchtime: Maisie Ganzler Defines Sustainability 04:38 | Consumer-First: Flavor as Key Benefit 05:26 | Mission is Actionable Steps 07:02 | What Purpose is About? 08:27 | Bon Appétit Management Company: Business Side 10:31 | Who is Your Customer? 12:25 | Subjective Values 14:54 | Tradeoffs: Most Challenging 17:29 | Pick One Narrative 19:34 | How Do We Get Our Stories Straight? 21:29 | Marketing is Communication 23:08 | The Forager: Deeper Relationship 25:33 | Scaling Corporation 27:26 | Measurement in General 31:18 | Passion 32:34 | You Can Make a Difference: Empowering Through Collaboration 35:47 | Adaptability: Don’t Be Rigid 38:07 | Safety: Eat Lancet Report 39:41 | Wrap-Up: When Will the Book Be Published?
