WCP223 Cut and paste pitching

We all know we're supposed to read a publication and tailor a pitch to their needs … but so many freelancers just cut and paste the same one-size-fits-none pitch and send it out to editor after editor. 

In general, the spray-and-pray approach maintains a low pitch acceptance rate.

But this approach actually does work in a few select cases. Listen to hear what the three situations are when it might make sense to try this, and when to customize, plus a key question that will help you clarify if the very minor tweaks you're making still count as the same pitch or not.

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