"Every journey, every great journey, starts with a single step. And that is the most important thing... deciding I'm going to do it now the journey will reveal itself, but it will never reveal itself if you don't start it." Harold Jarboe Join Niiamah (@niiamahashong) with Greg Westbrook II, Harold Jarboe, Angela Buckley, and Baruch Menache as they break down the analytics that actually matter for finding your real customers. Stop guessing who buys your product and start knowing. Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world. --Check out the video episode on YouTube !-- Timestamps: 0:00 Four outliers share experiences 1:08 Games changing every day 2:17 Cannabis industry stays dynamic 3:00 Collaboration drives strategic partnerships 5:13 Journey never goes expected 12:46 Listening to right people 19:18 Leveraging uncertain times advantage 32:51 Finding your target audience 37:21 Data reveals true demographics 43:01 Great journeys start today Enter Greg Westbrook II's World: Instagram | TikTok Enter Harold Jarboe's World: Facebook | X | LinkedIn | YouTube Enter Angela Buckley's World: Facebook | Instagram | LinkedIn | YouTube Enter Baruch Menache's World: Twitter [X ] Continue in Outlier's Edge World: Facebook | Instagram | LinkedIn | YouTube | Website | Guild Community