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Ep. 353
Is GPT-5 any good for creative writing, or is it just another overhyped AI release?
Kipp dives into the one trick most marketers miss that instantly turns any AI into a better writing assistant. Learn how to craft a content ICP that actually works, why copy-paste marketers are doomed to mediocrity, and how tailoring your AI prompts with deep audience insights unlocks far more creative, original content.
Mentions
GPT-5 https://chatgpt.com/
Perplexity https://www.perplexity.ai/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
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Resource
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
