In this episode of Growing Money with Sean Trace, I sit down with Joseph Rutakangwa, co-founder of Rwazi, to unpack how decision AI, powered by zero party data, helps real companies capture market share, lower acquisition costs, and grow customer lifetime value. We get practical about starting where the problem is, from my daughter’s eraser stand in Vietnam to lemonade stand logic, and why usefulness comes before passion, margin, and scale. Joseph breaks down signals over noise, simulated outcomes, and role based recommendations that guide the next best move for sales, marketing, and product teams. We talk about pricing your value, escaping second party thinking, and why human made art still matters. If you want a clear path from being helpful to being profitable, this conversation is a master class. Listen in, subscribe for more money and business breakdowns, and check out Joseph’s book Never Stay Broke for deeper tactics.
