What It Means To Measure 'True ROI'

来自AdExchanger•AdExchanger Talks

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

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EPISODEMarch 4, 2025

What It Means To Measure 'True ROI'

来自AdExchanger•AdExchanger Talks

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

你可能还喜欢

Waves Explore Library Vibes Podcasts Audiobooks