Your ideal customer is looking for what you are selling when you are selling it. They are willing to pay more because you have what they are demanding when the supply is lowest. Knowing your ideal customer isn’t just for direct-to-consumer business. In fact, Matt Stone of Dakota Growth joined me to discuss how Cow/Calf operators can find their ideal customer and be the guide to help the hero in this story find what they are looking for. Thanks to our Studio Sponsor, Understanding Ag! Head over to UnderstandingAg.com to book your consultation today! Sponsor: Ranch Right SD Grassland Coalition Grazing School Join the Soil to Market Challenge May 6th, 2025
