Is Pinterest still relevant in 2025? Spoiler alert: Absolutely. In this episode, Laura sits down with Elaine Timms , Pinterest strategist and founder of Elaine Timms Creative, to break down why Pinterest is not just for recipes and wedding inspo anymore . From evergreen content to search-based visibility, Elaine shares how service-based entrepreneurs (yes, even if you're not “Pinteresty”) can use the platform to drive website traffic without dancing on Reels or chasing trends. Whether you’re a content creator, coach, artist, or entrepreneur, this episode will help you see Pinterest in a whole new light. In this episode you will hear: [01:20] Meet Elaine: Pinterest strategist & agency founder who helps women-led businesses leverage evergreen content [03:22] Who’s on Pinterest? (Spoiler: it's your ideal client!) [04:41] Can service-based businesses succeed on Pinterest? Elaine says YES—and tells you how [06:08] Why Pinterest is a traffic driver (and how it differs from social media) [07:58] Laura shares her own Pinterest strategy for This Mother Means Business [10:41] What you need before investing in Pinterest (funnels, CTAs, content...) [13:05] Pinterest is a long game: Elaine explains the timeline for growth [15:40] How often should you be pinning? Elaine’s advice on consistency [17:07] Best content to pin (Hint: it’s still blogs—but not the ones you remember from 2010) [18:21] Elaine’s journey: from SEO dabbling to selling a mom blog and launching her agency [22:26] Where most businesses go wrong with Pinterest (keywords!) [23:42] Is AI helpful for Pinterest? Elaine’s honest take [24:38] Balancing business and motherhood: why Elaine chose sustainable growth [27:29] Pinterest = low lift marketing. No comments, no DMs, no burnout [28:10] How to connect with Elaine (newsletter, consult calls, and more!) Elaine's Links: Instagram: https://www.instagram.com/elainetimmscreative/ Website: https://elainetimms.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok
