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One great guiding question is at the heart of a pitch that lands an assignment, or in an article that resonates with readers. Answering this question is usually going to be more compelling for a reader, and often essential for an assigning editor.
This episode unpacks the power of answers, plus the exception you want to watch out for (ie, when you want to make sure that the question is explicit).
Not sure how to generate guiding questions? Listen for the exercise I recommend to get your understanding up to speed quickly.
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📝 More info and complete show notes: www.rebeccalweber.com/podcast234