Today, I am joined by Annie Soulsby, founder of The Sustainable Life Coach. Annie had no choice, she was born into sustainability by default and ever since has studied, worked in corporate or founded organisations with sustainability as an underlying thread. She prides herself on being an educator, a facilitator and an explainer for how to and what we can gain from embracing sustainability both in a work and personal environment. Annie and I talk about 🤑 the relationship between materialism, dopamine and consumer addiction. 🤝 a simple way to offset premium pricing for more sustainable products and services. 📣 could we switch the advertising industry on its head? 🤔 and ‘sunk cost fallacy’. The book Annie mentioned is 'Saving the Planet without the Bullsh*t' by Assaad Razzouk & can be found here on Amazon . You can find Annie at The Sustainable Life Coach , on LinkedIn or check out Genee , Net Zero Nation and People, Planet, Pint (Annie hosts the Newcastle events) created by Small99 . #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
