An Onboarding Expert’s Playbook for Maximizing Product Adoption Rates (with Ramli John)

As the saying goes, you can lead a horse to water, but you can't make it drink. I think that old chestnut really sums up the product onboarding to adoption pipeline; just because a user has found your product doesn't mean they'll end up paying for it. I get it; it's frustrating when new users seem to arrive at your product, take a sniff, and gallop off into the sunset. But we're not here to commiserate about runaway users, we're here to zoom out on this kooky little analogy and understand how to get that horse to drink. Because when you look at the context around successful product adoption, you'll notice that many parts of that journey actually begin long before and continue long after user activation.

My guest today is Ramli John, author of Product-Led Onboarding and the founder of Delight Path, a product onboarding consulting firm. Ramli is like, THE guy for product-led onboarding wisdom. So we were really lucky to have him come on and share some practical frameworks, tactics, and tools for figuring out how to evaluate and refine your user onboarding journey.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Check out this episode’s sponsor: Wix Studio
• Connect with Ramli on LinkedIn
• Check out Delight Path
• Product-Led Onboarding: How to Turn Users Into Lifelong Customers
• Ramli John’s New Book — EUREKA: The Customer Onboarding Playbook for High-Growth B2B Companies