Spanish entrepreneur and former politician, Alejandro Agag is best known for pioneering sustainable motorsport. In 2012, he founded Formula E Holdings, launching the ABB FIA Formula E World Championship in 2014—the first-ever all-electric single-seater racing series. Under his leadership, Formula E has grown into a global platform for advancing electric vehicle tech and championing sustainability. On this episode, Mo and Alejandro dive into the early struggles of getting Formula E off the ground—the highs, the lows, who backed him, who didn’t—and how it all led to a 15-race calendar and partnerships with some of the biggest brands in the world! 0:00 Intro To Formula E 3:07 Early Rejections 4:50 Startup Challenges 8:42 Formula E in Saudi 11:19 Extreme H 12:11 Sustainability and Real Impact 16:39 The Future of Racing 18:15 Formula E vs Formula 1 20:10 Growth of Formula E 25:26 The Thrill of Starting New Projects 26:38 Growing Global Fanbase 29:07 Burnout and Constant Travel 30:01 Mentors 31:10 IWC Rapid-Fire Questions 32:12 Closing Remarks & Final Reflections
