What happens when Martha Stewart personally tests every prototype, and Hailey Bieber’s go-to dermatologist builds the formulas? You get ELM, a science-first skincare project designed for results, not hype. This week, Dr. Randi sits down with Dr. Dhaval Bhanusali, the formulator behind household-name brands and A-list routines, to talk about ELM’s debut: • A next-gen antioxidant serum built to go beyond the limits of traditional vitamin C • A companion “Inner Dose” supplement rooted in the few ingestibles dermatologists actually recommend In this conversation, you’ll discover: • Why many vitamin C serums fall short (and how ELM takes a different approach to antioxidants) • How Martha Stewart’s hands-on testing set an exceptionally high standard • The collective insight of 350 dermatologists that shaped the launch • Why “aging well” is replacing “anti-aging” in serious skincare • How ELM is shrinking the gap between lab breakthroughs and your bathroom shelf It’s celebrity meets science, with a lab-to-patient approach that shows what really works in skincare.
