#276 Career Growth | Dave is joined by Kady Srinivasan , CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s bringing that experience into the fast-changing world of AI. Dave and Kady cover: How to evolve as a CMO across industries, personas, and business models The three core systems CMOs need to scale teams and drive alignment How AI is reshaping marketing roles, workflows, and the skills future CMOs will need You’ll walk away with lessons you can apply to your own career, no matter what market or role you’re in. Timestamps (00:00) - – Intro (02:23) - – From engineer to reluctant marketer (04:57) - – Gaming years and “coolest mom” cred (07:12) - – The story behind You.com’s domain (08:51) - – Why she jumped into AI (11:20) - – Reinventing yourself as a CMO (13:20) - – Fundamentals that never change in marketing (15:33) - – Aligning marketing with company strategy (18:44) - – Pivoting the ICP at Lightspeed (21:46) - – Lessons on cross-functional alignment (24:28) - – Letting go to grow as a leader (27:13) - – Systems every CMO should set up (33:40) - – Why no single playbook works (35:21) - – How AI is reshaping marketing roles (50:01) - – Building an AI-first marketing org and closing thoughts Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
