CLIMBers, a value shift is underway in the marketplace with artists moving equity and income away from traditional music companies (i.e., labels) and keeping it with the creators and their teams. Merck Mercuriatis, the founder of Hipgnosis, is behind this movement with a new venture that is all about artists and managers making the majority of the money rather than the labels. Mercuriadis has hundreds of millions of investment capital behind him. What does this mean for the labels? What does this mean for songwriters? And what does it mean for you? That's what we're going to talk about right here on The CLIMB. CLICK HERE to read the Digital Music News article. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
