What happens when a Levi's brand president risks it all to protect women's sports? In this episode of the Awake & Winning Podcast, Kaylor Betts sits down with Jennifer Sey—former CMO and Brand President of Levi's, Emmy-winning filmmaker of Athlete A, bestselling author, and founder of XXXY Athletics, a bold new brand standing up for female athletes in the face of gender ideology. Jen shares the raw truth about her personal awakening during COVID, the backlash she faced for speaking up, and the cultural war we're now fighting in women's sports. She breaks down the real consequences of staying silent, why she walked away from her high-profile job, and how her brand is pushing the needle forward by supporting athletes who dare to speak out. If you care about truth, dignity, and protecting the future of women's sports, you don't want to miss this conversation. Episode Highlights: freedom, cancel culture, women's rights, biological reality, COVID awakening, gender ideology, speaking out, brand building, social pressure, censorship, parenting, dignity, community Takeaways: Jen's first moment of dissent in 2008 and how it shaped her Why COVID lockdowns triggered a second awakening for her The personal cost of speaking out against institutional lies How XXXY Athletics is more than just a clothing brand Why brands have the power to shape culture The difference between belief, delusion, and propaganda How we can empower the silent majority to speak up If you enjoyed the episode, please be sure to take a screenshot and share it out on Instagram and tag @thekaylorbetts . Also, please make sure to give us a review and a five star rating if you're loving what we are doing! _____________________________ RESOURCES & LINKS MENTIONED IN THIS EPISODE: Instagram | https://www.instagram.com/XX_XYAthletics/ TikTok | https://www.tiktok.com/@XX_XYAthletics YouTube | https://www.youtube.com/@XX_XYAthletics X | https://x.com/XX_XYAthletics X | https://x.com/JenniferSey Websites | https://www.xx-xyathletics.com/ Book | Chalked Up by Jennifer Sey Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice by Jennifer Sey _____________________________ SPONSORS: Truly Tallow | https://www.trulytallow.com/ Use code "SUNNYBALLS10" at checkout for 10% off your order Korrect | Use code WINNING to get 15% off on ALL Korrect products http://korrectlife.com/winning _____________________________ IMPORTANT UPDATES: Check out the Awake & Winning Website | https://awakeandwinning.com/ Join the Awake & Winning Life AW-cademy | https://theawlife.com/ Join the Awake & Winning Business AW-cademy | https://theawbiz.com Join the Awake & Winning POD-cademy | http://yourwinningpodcast.com/ Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/ Join Kaylor's Newsletter | https://awakeandwinning.lpages.co/optin/ _____________________________
