The media landscape is changing – and fast. In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations. From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today’s fractured media world. Listen For 6:54 The New Media Relations Battlefield 8:56 The Rise of News Avoidance 14:22 Broccoli vs. Mars Bar: Explaining News to a Teen 19:59 The Power of Owning Your Channels 20:55 Answer to Last Episode’s Question From Guest Sue Heuman Study with Peppercom Navigating a Changing Media Landscape | Institute for Public Relations Guest: Tina McCorkindale, PhD Website | LinkedIn | Google Scholar Profile Check out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
