Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people’s ears. Podcasts aren’t just a trend or another content format. They’re a strategic intelligence channel, and if you’re not monitoring them, you’re missing critical signals. In this episode of Stories and Strategies , we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren’t public-facing at all, PR pros need to know what they can no longer afford to ignore. Listen For 1:29 The Crackle That Started It All 3:33 Podchaser: IMDb for Podcasts 5:25 Podcasting as a Third Dimension of Analytics 8:20 Guest Pitching vs. Starting a Podcast 10:32 How Rogan, Newsom & Trump Changed the Game 13:05 Key Messages Out. Vibe Is In. 21:09 Answer to Last Episode’s Question from Guest Irene Lungu Guest: Bradley Davis, Co-Founder & CEO, Podchaser Podchaser | LinkedIn | Instagram | X | About Bradley Rate this podcast with just one click Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Support the show
