Tune in to hear: - If so much of what accounts for our behavior is habitual, what hope do we have and how can we change that as we look to the New Year? - Why do such small bits of friction have an outsized influence on our behavior? - Does publicly stating your goals have any drawbacks or does it help you stay accountable? - What is the rhyme-as-reason or fluency effect and how might understanding these effects impact your client education? - Why can subtle tweaks in the framing of an appeal have such massive impacts on how it is received ? - In a field like finance, what is an appropriate application of the behavioral reality that humor is sticky without coming across as unserious? https://www.richardshotton.com https://www.astroten.co.uk Compliance Code: 0023-OAS-1/3/2024
