In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss: growth strategies for new Shopify brands and products an underrated content strategy all founder-led brands should use how to generate sales without paid advertising one type of asset brands should invest in coffee and nootropics and lots more! Products mentioned in this episode include: High Brew Nitro Everyday Dose Macro Barista (IG) Return to Esperanza SubSafe Arete Shades Marketing to the Affluent by Dan Kennedy The Rise of Superman by Steven Kotler