Send us a text Summary In this episode, Andi and Tori celebrate the launch of Season Five, reflecting on their experiences at the H & H event and discussing the importance of recognizing trends in the quilting industry. They explore the concept of 'bed rotting' and its connection to sleep trends, as well as Tori's transition to full-time entrepreneurship. The conversation delves into market research strategies, emphasizing the significance of understanding one's ideal customer and engaging with the community. They wrap up by inviting listeners to join their Patreon for deeper engagement and support. Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights. Takeaways Season five marks a significant milestone for the podcast. Tori's experience at H & H was more focused and goal-oriented this year. Learning to notice trends can enhance marketing strategies. The concept of 'bed rotting' reflects a shift in lifestyle and relaxation. Tori has transitioned to full-time entrepreneurship, focusing on course design and digital marketing coaching. Understanding your ideal customer is crucial for effective marketing. Market research can be simple and quick to conduct. Engaging with your audience helps identify trends and needs. We offer a community on Patreon that offers deeper engagement and support. Chapters 00:00 Welcome to Season Five 02:56 Reflections on H & H Event 04:16 Exploring Trends in Quilting 11:30 The Shift Towards Smaller Projects 13:19 Tori's Leap into Full-Time Business 18:27 Understanding Market Research 25:50 Wrapping Up and Community Engagement Want More Quilting Content? 🔗 Support us on Patreon for exclusive perks 🔗 Grab Tori’s new book, Workshops Unleashed 📌 Follow us on Instagram Podcast Details: Co-Hosts: Tori McElwain @heytori.tech Andi Stanfield @truebluequilts Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode! Support the show If you want more support with your quilting business, make sure to hit follow.
