Since its founding in 2006, Wix.com has established itself as a leader in website building, providing a simple click and drop platform to create websites with ease. With a flexible model that includes both freemium and premium options, Wix has grown its user base to over 273 million registered users globally, achieving an impressive 30% annual growth rate over the past decade. Despite this growth, Wix faces a highly competitive landscape and has seen rising costs that impact its margins, leading investors to ask: Is Wix poised to capture more market share, or are there risks that could challenge its momentum? This analysis explores Wix’s business strategy, competitive advantages, and the opportunities and risks that could shape its future. Interested? Enjoy this fundamental analysis of Wix. Disclaimer: Nothing in this podcast can be considered financial advice. This is for educational purposes only. We may hold positions in the businesses discussed. Do your own research. You can also find us on: X @DutchInvestors Substack @The Dutch Investors Instagram @The Dutch Investors
