What do you do when your business takes a hit—then another, and another? Larissa Banting built a seven-figure destination wedding company in Costa Rica, only to be hit with economic downturns, internal theft, and a pandemic shutdown. But instead of giving up, she pivoted—again and again—and found her next calling in public relations. In this episode, Larissa shares: How she went from publicist to wedding planner (and back again) What a “self-liquidating offer” is—and how it saved her business in 2020 The hard lessons behind selling a business, losing six figures, and rebuilding from scratch Why it’s never too early (or too late) to pitch yourself to the media The connection between horseback riding and entrepreneurship (yep, really!) This one’s for anyone who’s ever thought, “I can’t start over again.” You’re not starting over—you’re building on everything you’ve learned. 🎁 Grab Larissa’s free guide to pitching podcasts: Podcast Palooza Website: larissabanting.com Instagram: https://www.instagram.com/larissa_banting/ Youtube: https://www.youtube.com/@larissabantingpr Facebook: https://www.facebook.com/larissabantingbiz LinkedIn: https://www.linkedin.com/in/larissabanting/ When’s the last time you did something just for YOU? 🍷✨ Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes. 📍 Dates: July 31–August 2, 2026 🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp Wine Camp 2026 is calling. Are you in? Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call Wine Camp 2026: Join the list or save your spot: https://www.pennyforyourshots.com/winecamp Become an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insider Love cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sip Explore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.com Follow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
