In this episode, host Kalie Moore talks with Zach Letter, Co-founder & CEO of Wonder Works Studio, the makers of hit Roblox experiences, including three SpongeBob titles this year. We dig into how creator roots shape game design and distribution, how influencer-native teams launch differently, and Wonder Works’ long-term bet on licensed IP. The conversation dives into launching without paid UA, weekly live-ops that drive creator content, and when brands should integrate into hit experiences versus build standalone worlds. Zach also shares what makes an IP “Roblox-ready,” how transmedia loops amplify impact across YouTube, Discord, and merch, and why he believes UGC’s rise is unstoppable. We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/ . We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/ . If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at
[email protected] . Who’s On: Guest - Zach Letter: https://www.linkedin.com/in/zachary-letter-0769b893/ Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube Channel For more episodes and details: Podcast Website Free newsletter: Naavik Digest Follow us: Twitter | LinkedIn | Website Sound design by Gavin Mc Cabe
