Why You Should Throw Away Your Marketing Playbook

On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.

Tune in to learn:

• Why marketing organizations should treat themselves as media companies and become content producers and creators.
• How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.
• Why each organization requires a unique approach, and relying on a playbook may not be effective.
• Why educating and informing customers about the benefits of AI and real-time data is crucial.
• How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.

–

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.