How the Museum of Illusions Creates Viral Marketing

How do you market the experience of walking through rooms of illusion that flip reality on its head?

 

In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.

 

Key Moments:

00:00 Andy Levey Turns Wonder Into Marketing Strategy

02:00 Inside the World’s Most Photographed Museum

04:00 From Wall Street to Vegas Viral Experiences

07:30 Building the Biggest Brand No One’s Heard Of

09:30 Cracking the Local Playbook for Global Growth

14:14 Data and Science Behind Going Viral

16:44 Marketing FOMO With Radio and Influencers

19:00 Winning Local Search and the AI-Discoverability Game

24:00 Bringing Emotion Back to B2B Marketing

27:23 How to Make Customers Feel Your Product

33:43 Lessons from Failed Launches

38:10 Using AI to Scale Creative, Not Replace It

45:00 The Best Marketing Campaigns

51:00 Marketing Trends Outro

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