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Ep. 363
Is influencer marketing the new product virality?
Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-led growth, why building brand outranks traditional performance marketing, and the essential product feedback loops that every modern startup needs to stay ahead in the competitive AI era.
Mentions
Gamma https://gamma.app/
Dropbox https://www.dropbox.com/
Lovable https://lovable.dev/
Anton Osika https://www.linkedin.com/in/antonosika/
Grant Lee https://www.linkedin.com/in/grantslee/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
